Privacy Policy
Last updated: January 21, 2026
Introduction
Rello ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform at hellorello.app and any related services (collectively, the "Service").
Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
Information We Collect
Personal Information
We may collect personal information that you voluntarily provide when using our Service, including:
- Name, email address, and phone number
- Professional information (company name, job title, license numbers)
- Account credentials
- Payment and billing information
- Communications you send to us
Lead and Client Data
As a CRM platform, we process data about your leads and clients that you input into the system, including:
- Contact information of leads and clients
- Property preferences and transaction details
- Communication history and notes
- Activity and engagement data
Automatically Collected Information
When you access our Service, we may automatically collect:
- Device information (browser type, operating system)
- IP address and general location data
- Usage data (pages visited, features used, time spent)
- Cookies and similar tracking technologies
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our Service
- Process transactions and send related information
- Send administrative messages, updates, and security alerts
- Respond to your comments, questions, and support requests
- Monitor and analyze usage patterns and trends
- Detect, prevent, and address technical issues and security threats
- Comply with legal obligations
How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: With third-party vendors who perform services on our behalf (hosting, analytics, payment processing)
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- Legal Requirements: When required by law or to protect our rights and safety
- With Your Consent: When you have given us explicit permission
Data Security
We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of data in transit and at rest, regular security assessments, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with our Service. We may also retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. When you request deletion of your data, we will remove it within 30 days, except where retention is required by law.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Portability: Request a portable copy of your data
- Opt-out: Unsubscribe from marketing communications
SMS/Text Messaging
When you provide your phone number and consent to receive text messages from us or through our Service, we collect and use your phone number to send you SMS/text messages. These messages may include:
- Account notifications and verification codes
- Appointment reminders and scheduling updates
- Transaction and lead activity alerts
- Service updates and important announcements
Message Frequency: Message frequency varies based on your account activity and preferences. You may receive up to 10 messages per week.
Message and Data Rates: Standard message and data rates may apply depending on your mobile carrier and plan.
Opt-Out: You can opt out of receiving text messages at any time by replying STOP to any message. After opting out, you will receive a confirmation message and no further texts will be sent unless you re-subscribe.
Help: For help with SMS messaging, reply HELP to any message or contact us at [email protected].
Cookies and Tracking
We use cookies and similar tracking technologies to collect information about your browsing activities. You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of certain features of our Service.
Third-Party Links
Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
Children's Privacy
Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of the Service after any changes constitutes acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data rights, or would like to request removal of your personal information, please contact us at:
[email protected]We will respond to your request within 30 days.